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Prosperity: Better Business Makes the Greater Good Hardcover – Illustrated, Nov. 7 2018

by Colin Mayer (Author)
4.2 4.2 out of 5 stars 70 ratings
See all formats and editions
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What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies. In this urgent call for reform, Prosperity challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. First Professor and former Dean of the Saïd Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered prescription for corporations, their ownership, governance, finance, and regulation. Drawing together insights from business, law, economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to economic and social wellbeing of the many, not just the few. Prosperity tells us not only how to create and run successful businesses but also how policy can get us there and fix our broken system.
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Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Oxford University Press
  4. Publication date
    Nov. 7 2018
  5. Dimensions
    21.84 x 13.72 x 2.79 cm
  6. ISBN-10
    0198824009
  7. ISBN-13
    978-0198824008
  8. See all details
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Product description

Review

"The book is far more than a manifesto for change ... Mayer's book performs a great service." -- Richard Bronk, the Society of Professional Economists, Reading Room (open access)

About the Author

Colin Mayer is the Peter Moores Professor of Management Studies at the Saïd Business School at the University of Oxford. He is a Professorial Fellow and Sub-Warden of Wadham College, Oxford and an Honorary Fellow of Oriel College, Oxford and St Anne's College, Oxford. He was appointed CBE for services to business education and the administration of justice in the economic sphere in 2017. Colin Mayer was the first professor at the Saïd Business School, and the first Director of the Oxford Financial Research Centre. He was also previously the Peter Moores Dean of the Business School. He was a Harkness Fellow at Harvard University, a Houblon-Norman Fellow at the Bank of England, and Leo Goldschmidt Visiting Professor of Corporate Governance at the Solvay Business School, Université de Bruxelles. He is the academic lead for the British Academy's Future of the Corporation research programme, which addresses the changing relationship between business and society.

Product details

  • Publisher ‏ : ‎ Oxford University Press; Illustrated edition (Nov. 7 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0198824009
  • ISBN-13 ‏ : ‎ 978-0198824008
  • Item weight ‏ : ‎ 1.05 kg
  • Dimensions ‏ : ‎ 21.84 x 13.72 x 2.79 cm
  • Customer Reviews:
    4.2 4.2 out of 5 stars 70 ratings

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C. P. Mayer

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Customer reviews

4.2 out of 5 stars
4.2 out of 5
70 global ratings

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Mistress Amanita
5.0 out of 5 stars A positive step forward!
Reviewed in the United States on April 10, 2020
Verified Purchase
Colin Mayer has done an extraordinary job of taking the conversation about the future of capitalism and the corporation a step further in a healthy direction. This is not a screed of rage. It is a detailed analysis of the state of affairs, and an outline of the structural changes to consider in order to broaden the benefit of capitalism and thus make it relevant for the long term. I cannot recommend it highly enough!
One person found this helpful
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Amazon Customer
1.0 out of 5 stars Print too small and cramped
Reviewed in India on September 28, 2020
Verified Purchase
The print is too small and cramped.
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M. P. Thomas
5.0 out of 5 stars Why Prosperity requires multi-capital Purpose
Reviewed in the United Kingdom on February 28, 2019
Verified Purchase
Mayer argues clearly and convincingly why profit maximisation is a simply inadequate aim. It ignores impacts on natural, human and social capitals, all of which are at risk from mono capitalism.
Mayer points out that the power of collective endeavours allows greater integrity than any individual. The age of transparency demands this.
“Purpose” is fast becoming the objective of enlightened businesses and countries alike. And responsible Purpose requires sustainable environmental and social norms as well as sufficient economic impacts. This means multi capitalism.
Although current accounting practices fail to measure many of these impacts at all, thriving businesses (& nations) will find ways of measuring their progression towards Purpose.
One person found this helpful
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jonnyapplesaid
3.0 out of 5 stars Derivitive
Reviewed in Germany on April 15, 2019
Verified Purchase
Not so much originality or cutting edge information.
One person found this helpful
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BP
3.0 out of 5 stars ビジネス書というより説法集
Reviewed in Japan on March 18, 2021
Verified Purchase
筆者の文章は巧みである。言い換えや表現のたたみかけなど私も見習いたいと思った。
ただ、本書はビジネス書というより説法集の匂いがした。実際、クエーカーがどうの
とか、解脱の境地（nirvana）いう表現が時折現れる。

レベッカ・ヘンダーソン「資本主義の再構築」は類書に位置づけられると思うが、株式
会社の目的は利潤追求ではないと宣言している点が本書の最大にして唯一の特徴である。
つまり、本書は資本主義の「再構築」でなく、「脱構築」を提唱するものである。

説法集としては意味があるのだろうが、実務家向けの指針としては全く役に立たない。
本書に触発されて、経営者が資本主義を「脱構築」し始めたら大変なことになると感じ
るほどである。

本書は「株式会社規範のコペルニクス的転回：脱株主ファーストの生存戦略」という
タイトルで翻訳本が出版されるが、資本主義批判という切り口なら岩井克人「経済学
の宇宙」や佐々木実「資本主義と闘った男：宇沢弘文と経済学の世界」の方が知的刺
激に満ちていると感じる。

資本主義の批判的考察は、オックスフォード大学やハーバード大学の偉い先生に頼ら
ずとも、「半歩遅れの読書術」でできるはずである。
3 people found this helpful
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