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Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce Paperback – Jan. 29 2019
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What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further.
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities.
Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.
Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop.
Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
- ISBN-100749482796
- ISBN-13978-0749482794
- Edition1st
- PublisherKogan Page
- Publication dateJan. 29 2019
- LanguageEnglish
- Dimensions15.6 x 1.7 x 23.39 cm
- Print length272 pages
Product description
Review
"Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. As a financial analyst that has followed AMZN for over two decades, I found this book to be chock-full of insights and datapoints. Berg and Knights' explanation for why Amazon "went physical" - developing Amazon Go Stores, acquiring Whole Foods - is particularly compelling. There are valuable lessons in this book for investors and for retailers, especially for companies looking to excell at WACD: What Amazon Can't Do. I highly recommend this book." ― Mark S. Mahaney, Internet Analyst, RBC Capital Markets
"For any e-commerce entrepreneur, Berg & Knight bring rich insight into how Amazon has become a 25-year overnight success. But as well as unpicking Amazon's growth, it's also a well-timed reminder about the seismic and exciting changes in customer behaviour that's helping new retailers like Missguided make an impact." ― Nitin Passi, CEO and Founder, Missguided
"As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it's also a must read insight into the future of Shopping and how Retail must adapt to stay relevant to the "on my terms" customer." ― Robin Phillips, CEO, The Watch Shop
"Berg and Knights lay out in a comprehensive manner a must-read primer on Amazon. This roadmap of history and progression of the online behemoth surgically explores key inflections and pivots that have led to the DNA of Amazon. Most importantly, the insights and implications presented will provoke anyone who participates in the "Industry of Everything" which Amazon competes in to reassess and evolve their own strategies. I know I will." ― Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G
"Berg & Knights' in-depth look at Amazon will be the go-to handbook for retailers looking to understand its impact. It's much more than a book about Amazon - it's a social commentary on the impact of higher-than-ever customer expectations supercharged by technology. Shoppers know what was impossible, is now possible; What was unfeasible, now feasible; what was a dream, a reality. Berg & Knights remind us reinvention to serve this new customer is not optional for any retailer." ― Andy Bond, CEO, Pepkor Europe
Review
"Berg & Knights' in-depth look at Amazon will be the go-to handbook for retailers looking to understand its impact. It's much more than a book about Amazon - it's a social commentary on the impact of higher-than-ever customer expectations supercharged by technology. Shoppers know what was impossible, is now possible; What was unfeasible, now feasible; what was a dream, a reality. Berg & Knights remind us reinvention to serve this new customer is not optional for any retailer.", Andy Bond, CEO, Pepkor Europe
"Berg and Knights lay out in a comprehensive manner a must-read primer on Amazon. This roadmap of history and progression of the online behemoth surgically explores key inflections and pivots that have led to the DNA of Amazon. Most importantly, the insights and implications presented will provoke anyone who participates in the "Industry of Everything" which Amazon competes in to reassess and evolve their own strategies. I know I will.", Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G
"If you believe in the philosophy of knowing your enemy then Amazon is a must read for any omnichannel retailer.", Tim Mason, CEO, Eagle Eye Solutions
"Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. As a financial analyst that has followed AMZN for over two decades, I found this book to be chock-full of insights and datapoints. Berg and Knights' explanation for why Amazon "went physical" - developing Amazon Go Stores, acquiring Whole Foods - is particularly compelling. There are valuable lessons in this book for investors and for retailers, especially for companies looking to excell at WACD: What Amazon Can't Do. I highly recommend this book.", Mark S. Mahaney, Internet Analyst, RBC Capital Markets
"For any e-commerce entrepreneur, Berg & Knight bring rich insight into how Amazon has become a 25-year overnight success. But as well as unpicking Amazon's growth, it's also a well-timed reminder about the seismic and exciting changes in customer behaviour that's helping new retailers like Missguided make an impact.", Nitin Passi, CEO and Founder, Missguided
About the Author
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.
As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.
Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.
Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.
Product details
- Publisher : Kogan Page; 1st edition (Jan. 29 2019)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0749482796
- ISBN-13 : 978-0749482794
- Item weight : 465 g
- Dimensions : 15.6 x 1.7 x 23.39 cm
- Best Sellers Rank: #1,462,416 in Books (See Top 100 in Books)
- #497 in Sales Textbooks
- #635 in Retail Industry (Books)
- #2,441 in Business Web Marketing
- Customer Reviews:
About the authors
Miya Knights has over 20 years' experience as a retail technology author, journalist, publisher, researcher and consultant.
Miya most recently co-authored a book with Tim Mason, Eagle Eye CEO and former deputy CEO of Tesco Plc, entitled "Omnichannel Retail: How to build winning stores in the digital world," which was shortlisted for the 2020 Business Book of the Year Award in the Sales & Marketing category.
Prior to Eagle Eye, she was Global Technology Research Director at Planet Retail, where she co-authored the best-selling book, "Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce".
Miya began her research career as IDC Retail Insights Senior Research Analyst, having edited Retail Technology magazine for 10 years, which she now also owns and publishes.
Starting out as a journalist, Miya served as retail correspondent at Computing magazine. She has a Masters Degree in English Literature and Language from the University of Oxford.
Natalie Berg is Retail Analyst and Founder of NBK Retail, a consultancy specialising in retail strategy and future trends. She has more than 15 years’ experience heading up research teams at world-leading analyst firms Planet Retail and Kantar. As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular keynote speaker and TV/radio commentator, and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others.
Customer reviews
Top reviews from other countries
It would have been nice to see some of the potential areas for displacement in Amazon's business model (e.g regulation, potential big competitors etc). As a counter-argument to that, this was covered at various points throughout the book but i feel at times it did get lost in the overall detail. That said, a very minor point in what overall was a fantastic and insightful read.