Curve Benders points to 15 forces that will dramatically impact the future of how we’ll work, live, play, and give. From relationship strategy to grit, visualization, technology, economy, geopolitics, and black swan events, these forces will create headwind, tailwind, or turbulence in our personal and professional paths forward. COVID-19, as an example of a black swan event, proved that global disruption forever changed many of our assumptions.

To remain relevant, every professional will have to learn and grow. For most, this growth journey is a linear curve. With an incredibly dynamic market ahead, linear growth will no longer suffice. You’ll have to learn more, faster, and immediately apply that learning to tackle critical challenges and opportunities ahead.

That’s where your most valuable asset comes into play. Beyond your educational foundation and professional pedigree, certain strategic relationships will have a profound impact on your journey from now to next. These relationships are “curve benders.” Other relationships can take you in a completely wrong direction. These relationships are “fender benders.” Your goal is to surround yourself with as many potential curve benders as possible while avoiding fender benders at all costs.

In this insightful yet practical book, discover your personal market value, explore growth grids, exploit your personal s-curves in search of refraction points, and create a road map to your curve benders. Packed with pragmatic advice, tools, and links to resources, Curve Benders is your guide in the journey from now to next.

PRAISE FOR CURVE BENDERS

“Curve Benders is sure to become a staple in our lexicon, like Game Changer, Originals, Loonshots, and Blue Ocean Strategy.”
– JUDE BUCKLEY, EVP MOBILE, SAMSUNG ELECTRONICS AMERICA

“Nour has taken his decades of passion, knowledge, and experience in strategic relationships and has captured them in this exceptional and profoundly impactful book on the future of work and non-linear growth. Curve Benders is a must-read.”
– UMANG VOHRA, MD AND GLOBAL CEO, CIPLA

“Curve Benders is Nour’s COVID moment―that for all of us to remain relevant, we must invest in our biggest asset: our strategic relationships, to learn and grow faster than we’ve ever done so in the past.”
– MARSHALL GOLDSMITH, #1 GLOBAL EXECUTIVE COACH, THINKERS50 HALL OF FAME

15 FORCES WILL DRAMATICALLY IMPACT YOUR FUTURE. HOW WILL YOU REMAIN RELEVANT?

CURVE BENDERS are your most valuable relationships in the future of how you’ll work, live, play, and give. They’re more than just great bosses or mentors. They see the best version of you, push and prod you to exceed even your utmost expectations, and profoundly change your future’s direction and destination. They are the individuals you will look back on in your journey and will be immensely grateful for not just what they helped you achieve, but also the person, manager, and leader they’ve helped you become. They shape your beliefs and values and bolster others’ success. So, who are they, where are they, and how can you find them? More importantly, how do you become a curve bender in the lives of others? Read this book to learn more.

15 FORCES
WILL DRAMATICALLY IMPACT YOUR FUTURE.
HOW WILL REMAIN RELLEVANT?