From the Inside Flap
Futurize Your Enterprise Business Strategy in the Age of the E-Customer E-Customers are changing your business. Look at their faces on the cover of this book (there are even more inside). They are real people. They are e-customers with a message: follow our lead. How to respond? In Futurize Your Enterprise, renowned web strategist David Siegel shows how your best strategy for future success will be to grab your customers and hang on tight! Futurize Your Enterprise challenges you to rethink your approach to the Web. It teaches you how to harness the exponential power of e-customers and take your business in new directions. You'll see how leading-edge companies like Microsoft and Dell are now organized around customer groups rather than products and services. And, you'll conduct the six most critical meetings in your company's history, transforming your organization into one that listens to customers in new ways. Siegel shows that the Web isn't about hits, eyeballs, or banner ads - it's about people doing e-business together. Real people having real conversations. When your employees join those conversations, you tap into the same energy source that fuels all the hot Internet start-ups. Winning in the future means letting e-customers change your company from the outside in. You'll learn how to avoid the six strategic traps that keep you from succeeding online, why e-commerce is a false goal, and why the power of the Web lies in people, not technology. You'll read a series of eye-opening case studies that show exactly what it takes to go with your customers in the direction they're headed. Think the Internet Gold Rush is over? After reading this book, you'll see that it's just getting started! Futurize Your Enterprise takes you into the year 2010, where e-customers will change business and society in ways you can't imagine. Whether your company has 100 or 100,000 employees, this exciting vision of the future will guide you to success in the 21st Century.
From the Back Cover
Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.
About the Author
DAVID SIEGEL is a leading Internet strategist. He is the author of the bestseller Creating Killer Web Sites, which has been translated into 15 languages. His Secrets of Successful Web Sites is the bible of new-media project management. Siegel has been published in the Harvard Business Review and is an internationally sought-after public speaker. In working with clients like Hewlett-Packard, Lucent, Sony, Office Depot, NASA, and numerous start-ups, he has built a reputation as an expert in planning long-term web strategy. Siegel is chairman of Studio Verso, a web-design and strategy firm, and president of Siegel Vision, an E-strategy company (www.siegelvision.com).
