In: Marketing
Advertising
Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
Summaries
Captains of Consciousness
Advertising and the Social Roots of the Consumer Culture
Basic Books, 2001
Permission Marketing
Turning Strangers Into Friends and Friends Into Customers
Simon & Schuster, 1999
The Battle for Digital Privacy is Reshaping the Internet
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
The New York Times, 2021
Television Is the New Television
The Unexpected Triumph of Old Media in the Digital Age
Portfolio, 2015
Seducing Strangers
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)
Workman Publishing, 2015
Buyer Personas
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Wiley, 2015
