In: Management

Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.

Summaries

9 Book

Tomorrow's Capitalist
My Search for the Soul of Business
Alan Murray
Public Affairs, 2022
8 Book

Rehumanizing Leadership
Putting Purpose Back into Business
Michael Chavez and Sudhanshu Palsule
LID Publishing, 2020
9 Book

Built on Values
Creating an Enviable Culture that Outperforms the Competition
Ann Rhoades
Jossey-Bass, 2011
9 Book

Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Book

Beyond Happiness
How Authentic Leaders Prioritize Purpose and People for Growth and Impact
Jenn Lim
Grand Central, 2021
9 Book

The Power of And
Responsible Business Without Trade-Offs
R. Edward Freeman et al.
Columbia Business School Publishing, 2020
8 Book

Profit Wise
How to Make More Money in Business by Doing the Right Thing
Jeff Morrill
TCK, 2021
8 Podcast

Satya Nadella: Aligning Behind a Common Purpose
The Microsoft CEO refocused on a company culture where people can take risks and learn from mistakes.
Jenny Luna
Stanford Business, 2020
Book

Deep Purpose
The Heart and Soul of High-Performance Companies
Ranjay Gulati
HarperBusiness, 2022
Book

The Vision Driven Leader
10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business
Michael Hyatt
Baker Publishing Group, 2020
6 Book

Project Portfolio Management
Leading the Corporate Vision
Shan Rajegopal et al.
Palgrave Macmillan, 2007
7 Video

A Failure of Imagination
With BCG’s Mickey McManus
Mickey McManus
Boston Consulting Group, 2018