In: Innovation

Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

Related Channels

Scrum
Product Design
Design Thinking

Summaries

8 Book

Empowered
Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book

Build
An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
8 Book

The Heart of Innovation
A Field Guide for Navigating to Authentic Demand
Matt Chanoff et al.
Berrett-Koehler, 2023
8 Book

Continuous Discovery Habits
Discover Products that Create Customer Value and Business Value
Teresa Torres
Teresa Torres, 2021
8 Book

The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Christian Terwiesch and Karl T. Ulrich
Wharton School Press, 2023
8 Article

How Do You Make the Perfect Toy?
Fads come and go, but how to create a toy that stands the test of time is the billion-dollar question
Matthew Braga
The Walrus, 2022
8 Book

What to Ask
How to Learn What Customers Need but Don’t Tell You
Andrea Olson
Matt Holt Books, 2022
8 Video

Inside Design with Tony Fadell
Commonwealth Club of California
Tony Fadell and John Markoff
Commonwealth Club, 2022
8 Book

Testing Business Ideas
David J. Bland and Alex Osterwalder
Wiley, 2019
7 Article

The Importance of Being Equitable in Product Design
Melissa Dudek et al.
Boston Consulting Group, 2022
8 Article

How Y Combinator Changed the World
If launching Airbnb, Stripe, and Dropbox weren’t enough, the famous accelerator has had an outsize – and mixed – impact on all of us.
Steven Levy
Wired, 2021
8 Video

So Expensive
Season 4 Marathon
Charlie Floyd et al.
Business Insider UK, 2020