In: Marketing

Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.

Summaries

9 Book

Zucked
Waking Up to the Facebook Catastrophe
Roger McNamee
Penguin Press, 2019
9 Book

The End of Marketing
Humanizing Your Brand in the Age of Social Media
Carlos Gil
Kogan Page, 2021
9 Book

The Financial Times Guide to Social Media Strategy
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career
Martin Thomas
FT Press, 2018
10 Article

Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
Eric Solomon
Entrepreneur, 2020
8 Book

Marketing 4.0
Moving from Traditional to Digital
Philip Kotler et al.
Wiley, 2016
8 Book

YouTubers
How YouTube Shook Up TV and Created a New Generation of Stars
Chris Stokel-Walker
Canbury Press, 2019
7 Book

Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
Nick Westergaard
AMACOM, 2016
8 Article

The Wisdom of the Social Crowd
Brian Weimer
Sprout Social, 2019
8 Article

It’s All About Connection
How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing
Andrew Caravella
Sprout Social, 2019
8 Article

What CMOs Stand to Gain by Boosting Social Data’s Influence Organization-Wide
Jamie Gilpin
Sprout Social, 2019
8 Article

How to Build Your Social Media Marketing Strategy for 2019
Brent Barnhart
Sprout Social, 2019
8 Book

Hatching Twitter
A True Story of Money, Power, Friendship, and Betrayal
Nick Bilton
Portfolio, 2013