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Jessica Apotheker

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CMOs Need New Measurement Strategies to Cut Through the Noise
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CMOs Need New Measurement Strategies to Cut Through the Noise
How CMOs Are Succeeding with Generative AI
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How CMOs Are Succeeding with Generative AI
The Human-Tech Equation for Improving Marketing ROI
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The Human-Tech Equation for Improving Marketing ROI
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Jessica Apotheker et al.

How Nimble CMOs Invest Their Marketing Budgets