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Steve Rivkin

6 Book

Repositioning

Marketing in an Era of Competition, Change, and Crisis
Jack Trout and Steve Rivkin
McGraw-Hill, 2009
7 Buch

Differenzierung im Hyperwettbewerb

Der Schlüssel für das Überleben von Marken
Jack Trout u. a.
mi-Wirtschaftsbuch, 2009
8 Book

The Power of Simplicity

A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout and Steve Rivkin
McGraw-Hill, 1999
9 Book

Differentiate or Die

Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Wiley, 2000
8 Buch

Die Macht des Einfachen

Warum komplexe Konzepte scheitern und einfache Ideen überzeugen
Jack Trout und Steve Rivkin
Ueberreuter, 1999
8 Book

The New Positioning

The Latest on the World's #1 Business Strategy
Steve Rivkin and Jack Trout
McGraw-Hill, 1996