getAbstract Marketing

Jeanne W. Ross

8 Book

Designed for Digital
How to Architect Your Business for Sustained Success
Jeanne W. Ross et al.
MIT Press, 2019
8 Article

Creating Digital Offerings Customers Will Buy
Find the sweet spot between what technologies can deliver and what your customers need.
Jeanne W. Ross et al.
MIT Sloan Management Review, 2019
9 Article

Using AI to Enhance Business Operations
Monideepa Tarafdar et al.
MIT Sloan Management Review, 2019
8 Artikel

Vielfalt managen
Martin Mocker und Jeanne W. Ross
Harvard Business Manager, 2017
7 Artikel

Die Grenzen von Big Data
Jeanne W. Ross u. a.
Harvard Business Manager, 2014