Zusammenfassungen von Wharton School Publishing

Vijay Mahajan

How 900 Million African Consumers Offer More Than You Think

Alfred A. Marcus

The 4 Secrets of Long-Term Business Success and Failure

Arthur Rubinfeld and Collins Hemingway

Around the Corner or Across the Globe

Stuart L. Hart

The Unlimited Business Opportunities in Solving the World's Most Difficult Problems

Robert U. Ayres and Edward H. Ayres

Moving from Fossil Fuel Dependence to a Clean-Energy Future

Glen Urban

A Blueprint for Profit in the Era of Customer Power

Scott A. Shane

Identifying Extraordinary Opportunities for New Ventures

Raj Sisodia et al.

How World-Class Companies Profit from Passion and Purpose

Herb Sorensen

The Science of Retailing

J. Stewart Black and Hal B. Gregersen

Changing Individuals Changes Organizations

Michael A. Roberto

How Great Leaders Prevent Problems Before They Happen

Howard Kunreuther and Michael Useem

Strategies for Reaction and Response