Navigation überspringen
AI Has Launched a $200 Billion Revolution in Content Personalization
Article

AI Has Launched a $200 Billion Revolution in Content Personalization



Editorial Rating

8

getAbstract Rating

  • Innovative
  • Overview
  • Hot Topic

Recommendation

Marketing firms and copywriters have long used their creativity, market knowledge and gut feelings to create campaigns that have been more or less successful since advertising began, but much of what they created was still a stab in the dark. Would a slightly different campaign have been more effective with a certain segment of the market? Would different phrasing have created a higher value customer? Nobody knew. But the Boston Consulting Group says marketing is about to become a lot more engaging, and if you guessed that AI would be at the helm of these irresistible new campaigns, you guessed right.

Summary

Artificial intelligence can generate personalized content, then make decisions about who should see that content, and it’s doing so at scale.

Nine out of 10 executives cited customer centricity and personalization as top goals in 2020 – but it’s hard to deliver personalization at scale. AI is making headway in that department; however, churning out creative content and then delivering the right message to the right consumers, over the right channels, at the right time, with a suitable offering for the right product – that’s a lot to get right. Human content creators can use their intuition and experience to guess what will resonate with most consumers, but their guesses are unscientific and labor-intensive.

Human copywriters create the foundation of the campaign, but the AI optimizes content delivery at scale by using ...

About the Authors

Silvio Palumbo, Mario Simon, Will Cornock, Chris George and Yohei Shoji are professionals with the Boston Consulting Group. They partnered with Persado, a direct marketing software development company, to write this report.


Comment on this summary

More on this topic

Related Skills

Unternehmensfinanzen
Discover AI Use Cases
Drive AI Transformation
Digitales Marketing betreiben
Entrepreneurship
Executive Leadership
Personalwesen
Führung
Leverage AI for Business Strategy
Management
Marketing
Produktion und Logistik
Vertrieb
Understand AI
Use AI for Production & Supply Chain
Berufliche Kompetenzen
Conversion Rates erhöhen
Überzeugende Texte schreiben
Use AI for Demand Forecasting
Discover AI Use Cases in the Insurance Industry
Discover AI Use Cases in the Automotive Industry
Use AI for Credit Scoring
Use AI for Learning & Development
Understand AI Impact on Business and Economy
Use AI for General Research
Use AI for Inventory Optimization
Leverage AI for Finance
Use AI for Data Analysis
Leverage AI for HR
Use AI for Feature Prioritization
Leverage AI for Product Development
Measure AI Business Impact
Use AI for Process Optimization
Discover AI Vendors for Marketing
Leverage AI for Management
Use AI for Order ETA Prediction
Use AI for Sales Forecasting
Use AI for Learning and Upskilling
Leverage AI for Leadership
Discover AI Use Cases in the Food and Beverage Industry
Use AI for Customer Service Automation
Use AI for Generating Ideas
Understand Multimodal AI
Use AI for SEO Optimization
Discover AI Use Cases in the Education Sector
Discover AI Use Cases in the Healthcare Industry
Discover AI Use Cases in the Sports Industry
Discover AI Vendors for Customer Experience
Leverage AI Agents
Use AI for Presentations
Discover AI Use Cases in the Consumer Goods Industry
Discover AI Use Cases in the Telecommunications Industry
Discover Latest AI Advances
Discover AI Use Cases in the Technology Industry
AI Transformation
Use AI for Workflow Automation
Use AI for Financial Forecasting
Discover AI Use Cases in the Tourism Industry
Use AI for Prospecting
Discover AI Use Cases in the Pharmaceutical Industry
Content-Marketing einsetzen
Leverage AI for Sales
Use AI for Coaching and Development
Use AI for Fraud Detection
Use AI for Translation & Localization
Use AI to Enhance Communication
Use AI for Sentiment Analysis
Discover AI Use Cases in the Retail Industry
Use AI with Company Knowledge
Discover AI Use Cases in the Finance Industry
Use AI for Customer Journey Mapping
Use AI for Market Analysis
Use AI for Customer Feedback Analysis
Discover AI Use Cases in the Public Sector
Leverage AI in Your Daily Tasks
Use AI for Proposals
Use AI for User Research
Leverage AI for Marketing
Use AI for Customer Segmentation
Use AI for Knowledge Base Generation
Use AI for Marketing Analytics
Understand Generative AI
Use AI for Writing & Communication
Use AI for Image & Video Creation
Leverage AI for Customer Experience
Discover AI Use Cases in the Media and Entertainment Industry
Use AI for Campaign Personalization
Use AI to Generate Marketing Content