What drives sustainable business practices and how can mainstream corporations learn from those who have succeeded at turning sustainability efforts into new business opportunities. MIT Sloan Management Review and The Boston Consulting Group joined forces to find out. Their report, which is based on surveys of tens of thousands of managers and interviews with more than 150 executives and thought leaders over the course of eight years, provides hands-on insights to leaders seeking to optimize their business strategy for social value.
About the Authors
David Kiron, Gregory Unruh, Nina Kruschwitz are with MIT Sloan Management Review. Martin Reeves, Holger Rubel and Alexander Meyer zum Felde are with the Boston Consulting Group.