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How to Accelerate the GenAI Revolution in Sales

Adolfo Magan, Wolfgang Walther, Bryan Gauch, Stephen Robnett, Fabian Namgalies, Rupa Boddu, Raj Aggarwal, Jean-Marie Pierron and Sandee Couch

Boston Consulting Group, 2024

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While the vast majority of businesses expect to deploy GenAI in the near future, only a minority of them have started scaling GenAI throughout their organization. Gain insight into the best ways to drive sales outcomes and manage teams by leveraging the power of GenAI. Boston Consulting Group guides sales leaders in adopting GenAI with a holistic five-step framework. Learn how to harness the potential of your data, boost business outcomes, and build consumer trust.

Summary

Speed up the adoption of GenAI, giving your AI tool access to data from multiple sources to optimize outcomes.

Generative AI (GenAI) tools have the potential to benefit sales teams in dramatic ways, ranging from improving personalization to boosting account engagement. Augmented sales agents can create natural language prompts, rapidly generating plans and strategies with a GenAI “assistant” that can do everything, from suggesting next best actions to identifying new sales opportunities. In fact, GenAI is a powerful growth engine, capable of driving a 1.8x margin impact. More than 80% of businesses expect to deploy GenAI by 2026, yet only 10% of enterprises have started scaling just one GenAI application across their organization, while about half of organizations are still pilot-testing GenAI, and 40% have yet to take action.

To accelerate adoption of GenAI to drive value, companies should prioritize people and processes, and consider adopting Boston Consulting Group’s framework for scaling AI and optimizing it with the AWS-Salesforce integration, which requires unifying business data. When you integrate Salesforce Data...

About the Authors

Adolfo Magan, Wolfgang Walther, Bryan Gauch, Stephen Robnett, Fabian Namgalies, Rupa Boddu, Raj Aggarwal, Jean-Marie Pierron, and Sandee Couch are professionals with Boston Consulting Group.

How to Accelerate the GenAI Revolution in Sales

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Speed up the adoption of GenAI, giving your AI tool access to data from multiple sources to optimize outcomes.

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