Video
Neuromarketing. The Future of Marketing
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Talks at Google,
2021
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Recommendation
What do you get when you cross an endless curiosity about how the mind works and a sustained interest in marketing? You get Prince Ghuman and Dr. Matt Johnson, co-founders of Pop Neuro and authors of the book Blindsight. Johnson spent a decade doing cognitive neuroscience research, and Ghuman spent a decade reading consumer research and applying it to marketing. Together, they look at how the complexities of the human brain cause consumer behavior, and how understanding those complexities can move marketers one step closer to reaching their goals.
Take-Aways
About the Speakers
Dr. Matt Johnson and Prince Ghuman are co-founders of Pop Neuro and co-authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains. Both teach at Hult International Business School.
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