Ignorer la navigation
The Creative Mindset
Book

The Creative Mindset

Mastering the Six Skills That Empower Innovation

Berrett-Koehler, 2020 plus...

Buy the book


Editorial Rating

7

getAbstract Rating

  • Applicable
  • Concrete Examples
  • Inspiring

Recommendation

Today’s organizations understand that survival hinges on driving innovation. In this engaging text, master innovators Jeff and Staney DeGraff extoll the importance of unleashing individuals’ creative capacities. Drawing on extensive research into creative thinking and real-world studies, the pair introduce six key creative-thinking skills – encompassed in the acronym CREATE – worth mastering: Clarify, Replicate, Elaborate, Associate, Translate and Evaluate. By nurturing the right mind-set and skills, anyone can learn to boost their creativity and their personal or their company’s innovation.

Summary

Small creative breakthroughs can yield outsized outcomes.

Many people believe that only a select portion of the population can be creative. In truth, most acts of creativity come from everyday people, who, in the course of their daily lives, make small changes to the things they encounter that produce outsized outcomes. Consider Starbucks: After then-marketing director Howard Schultz visited Italy – encountering Italian-style coffee and cafes – the company leapt from a coffee bean distributor to a wildly successful coffee roasting, espresso-making cafe chain.

When people apply creativity to the things around them, innovation occurs. Learning to spot opportunities to change things – to “creativize” – defines the “Creative Mindset.” The mind-set results from mastering six concrete skills:

  1. Clarify  The ability to identify a problem or challenge worth tackling.
  2. Replicate  The ability to place existing things in a new context.
  3. Elaborate  The ability to link seemingly...

About the Authors

Jeff DeGraff is a professor of management and organizations at the Ross School of Business at the University of Michigan. Staney DeGraff is CEO of the Innovatrium. 


Comment on this summary

  • Avatar
  • Avatar
    U. Z. 3 months ago
    very interesting book
  • Avatar
    K. R. 1 year ago
    Very Good summary the book is very interesting , I learn all people has the creative inside but need to organize the idea for development
  • Avatar
    Y. I. 1 year ago
    Simple, our mind is the perfect computer, capable of allowing us to create, achieve and get anything "we" let it do!

More on this topic

Related Skills

Karriere voranbringen
AI Transformation
Anpassungsfähigkeit steigern
Karriere
Wirksam kommunizieren
Businessplan entwickeln
Unternehmen entwickeln
Drive AI Transformation
Digitales Marketing betreiben
Executive Leadership
Personalwesen
Operative Planung leiten
Strategisch führen
Sich selbst führen
Führung
Leverage AI for Business Strategy
Leverage AI for Product Development
Leverage AI in Your Daily Tasks
Unternehmenskommunikation managen
Manage People and Talent
Supply-Chain-Abläufe managen
Management
Marketing
Content-Marketing einsetzen
Soziale Kompetenzen entwickeln
Persönliche Entwicklung
Produktion und Logistik
Finanzierung sichern
Soft Skills
Strengthen Team Collaboration
Innovation verstehen
Berufliche Kompetenzen
Product-Market Fit herstellen
Outsourcing und Offshoring nutzen
Ideenfindung moderieren
Sich selbst verstehen
Fragen stellen
Discover AI Vendors for Business Strategy
Job Crafting praktizieren
Unternehmens-Purpose kommunizieren
Probleme lösen
Design Thinking anwenden
Start-up aufbauen
Strategisch kommunizieren
Growth Mindset entwickeln
Neue Ideen vorantreiben
Lean Startup anwenden
Entrepreneurship
Neugierig sein
Organisationen verstehen
Als Gründer erfolgreich sein
Innovation Fallstudien
Intrapreneurship betreiben
Strategisch denken
Business Development vorantreiben
Ambidextrie nutzen
Kritisch denken
Innovative Produkte entwickeln
Besser denken
Geschäftsmodelle entwerfen
Start-ups Fallstudien
Gute Entscheidungen treffen
Use AI for Generating Ideas
Divergent denken
Unter Unsicherheit entscheiden
Unternehmensstrategie kommunizieren
Kreativ zusammenarbeiten
Innovationskultur fördern
Nachfrage erzeugen
Strategisch innovieren
Annahmen hinterfragen
Kreativität fördern
Choose AI Priorities
Produktinnovation managen
Geschäftsidee pitchen
Product Vision definieren
Open Innovation anwenden
Kreativität verstehen
Andere beeinflussen
Wirksam überzeugen
Innovation
Ideen entwickeln
Kreativ sein
Storytelling meistern
Ideen auswählen