getAbstract Marketing
The New Logic of Competition
Article

The New Logic of Competition

Winning the ’20s

Ryoji Kimura, Martin Reeves and Kevin Whitaker
Boston Consulting Group, 2019
Read the article

Read, Listen, or Discuss

Amazon Kindle  Discuss
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

getAbstract Rating

  • Applicable
  • Well Structured
  • Overview

Recommendation

This installment of the Boston Consulting Group’s comprehensive Winning the ’20s series shines a light on the changing rules of competition. Learn which five competitive strategies will elevate the decade’s top companies, as well as some helpful tips for applying each strategy at your firm.

Summary

Thriving in the 2020s requires new competitive strategies, starting with competing on learning.

Coming out on top in the 2020s requires new competitive strategies, and accelerated company learning should be first. Outdated learning models posited that important knowledge, such as how to create a product or improve a process, was immutable. But forward-looking business leaders know better. “Dynamic learning,” including learning how to learn and develop new competencies, is crucial.

Artificial Intelligence and other advancing tech create improved opportunities for learning, but firms will compete on how fast they can learn, discover and adapt. The swiftest firms will offer superior products and services, meaning they’ll gather more customers – and more customer data. In turn, the data will strengthen their learning power. This self-reinforcing effect is the “data flywheel” that ...

About the Authors

Ryoji Kimura and Martin Reeves are senior partners with the Boston Consulting Group (BCG). Kevin Whitaker is an economist at the BCG Henderson Institute.

Comment on this summary

More on this topic

By the same authors

New Leadership Imperatives (Inspiring the Next Game)
Book

Martin Reeves and François Candelon

New Leadership Imperatives (Inspiring the Next Game)
Making Sense of Chaos with Doyne Farmer
Podcast

Doyne Farmer and Martin Reeves

Making Sense of Chaos with Doyne Farmer
Social Learning Is a Human Superpower. AI Can Make It Better.
Article

Charikleia Kaffe et al.

Social Learning Is a Human Superpower. AI Can Make It Better.
Strategy Lessons from Taylor Swift
Article

Charikleia Kaffe et al.

Strategy Lessons from Taylor Swift

Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.
Economic Factors Underlying Biodiversity Loss with Partha Dasgupta, Simon Levin, and Georg Kell
Podcast

Martin Reeves

Economic Factors Underlying Biodiversity Loss with Partha Dasgupta, Simon Levin, and Georg Kell
Building a Resilient Government
Article

Daniel Acosta et al.

Building a Resilient Government
Leading Out of Adversity
Article

Rich Lesser and Martin Reeves

Leading Out of Adversity
Fighting the Gravity of Average Performance
Article

Martin Reeves et al.

Fighting the Gravity of Average Performance
Corporate Sustainability at a Crossroads
Article

David Kiron et al.

Corporate Sustainability at a Crossroads

Progress Toward Our Common Future in Uncertain Times
Optimize For Both Social and Business Value
Article

David Young et al.

Optimize For Both Social and Business Value

Winning the ’20s
The Science of Change
Article

Lars Faeste et al.

The Science of Change

Winning the ’20s
A Leadership Agenda for the Next Decade
Article

Rich Lesser et al.

A Leadership Agenda for the Next Decade

Winning the '20s
Advantage in Adversity
Article

Martin Reeves et al.

Advantage in Adversity

Winning the Next Downturn
The Business Imperative of Diversity
Article

Miki Tsusaka et al.

The Business Imperative of Diversity
Getting Uncomfortable on Purpose
Article

Ashley Grice et al.

Getting Uncomfortable on Purpose
Free Up Your Mind to Free Up Your Strategy
Article

Martin Reeves et al.

Free Up Your Mind to Free Up Your Strategy
The New Freelancers
Article

Judith Wallenstein et al.

The New Freelancers

Tapping Talent in the Gig Economy
Preemptive Transformation
Article

Martin Reeves et al.

Preemptive Transformation

Fix It Before It Breaks
Lessons from China’s Digital Battleground
Article

Shu Li et al.

Lessons from China’s Digital Battleground
Competing on the Rate of Learning
Article

Martin Reeves and Kevin Whitaker

Competing on the Rate of Learning
How Much Will a Trade War Hurt Your Company?
Report

Christian Ketels and Martin Reeves

How Much Will a Trade War Hurt Your Company?
Ideas, Emotions, and Innovation
Article

Martin Reeves et al.

Ideas, Emotions, and Innovation

Riding the Amazement Cycle
Diversity at Work
Article

Miki Tsusaka et al.

Diversity at Work
The Transformations That Work – and Why
Article

Hans-Paul Bürkner et al.

The Transformations That Work – and Why
A CEO's Guide to Navigating Brexit
Article

Martin Reeves and Philipp Carlsson-Szlezak

A CEO's Guide to Navigating Brexit
The Self-Tuning Enterprise
Article

Martin Reeves et al.

The Self-Tuning Enterprise
The Biology of Corporate Survival
Article

Martin Reeves et al.

The Biology of Corporate Survival
Sir Lawrence Freedman on the Evolution of Strategy
Video

Lawrence Freedman and Martin Reeves

Sir Lawrence Freedman on the Evolution of Strategy

    Learners who read this summary also read

    Strategy in the Face of Reality
    Video

    Michael Jacobides et al.

    Strategy in the Face of Reality
    5 Ways Your Company Can Keep Its Competitive Edge
    Article

    Morgan Housel

    5 Ways Your Company Can Keep Its Competitive Edge
    Shaping the Adaptive Organization
    Book

    William E. Fulmer

    Shaping the Adaptive Organization

    Landscapes, Learning, and Leadership in Volatile Times
    There's No Such Thing as Corporate DNA
    Report

    Hans-Paul Bürkner et al.

    There's No Such Thing as Corporate DNA

    Why You Have to Be Prepared to Change Everything to Endure
    The Attacker’s Advantage
    Book

    Ram Charan

    The Attacker’s Advantage

    Turning Uncertainty into Breakthrough Opportunities
    Leading through Disruption
    Book

    Andrew N. Liveris

    Leading through Disruption

    A Changemaker’s Guide to Twenty-First Century Leadership

      Related Skills

      Karriere voranbringen
      Eigenes Wohlbefinden stärken
      Start-up aufbauen
      Karriere
      Unternehmen entwickeln
      Digitale Transformation
      Beratungsbranche
      Energiewirtschaft
      Finanzbranche
      Drive AI Transformation
      Enable Digital Organization
      Personalwesen
      ESG-Strategien umsetzen
      Leverage AI for HR
      Leverage AI for Product Development
      Leverage AI in Your Daily Tasks
      Manage Learning and Development
      Manage People and Talent
      Risiken managen
      Management
      Markt-Insights nach Branchen
      Navigate Leadership Challenges
      Persönliche Entwicklung
      Strategize Digital Transformation
      Understand Economics
      Organisationen verstehen
      Berufliche Kompetenzen
      CO₂-Fußabdruck reduzieren
      L&D-Technologie nutzen
      Set AI Vision & Strategy
      Betriebliches Lernen verstehen
      Build Digital Culture
      AI Transformation
      Veränderungen annehmen
      Durchhaltevermögen entwickeln
      Leverage AI for Leadership
      Nachhaltigkeit
      Innovation Fallstudien
      Selbstgesteuert lernen
      Zukunfts der Beratungsbranche
      Use AI for Learning and Upskilling
      Use AI for Generating Ideas
      Zukunft der Finanzbranche
      Change managen
      Zukunft der Arbeit
      Entrepreneurship
      Strategisch planen
      Als Gründer erfolgreich sein
      Use AI for Learning & Development
      Wirtschaftszyklen
      Produktinnovation managen
      Klimarisiken verstehen
      Executive Leadership
      Growth Mindset entwickeln
      Business Development vorantreiben
      Führung
      Resilienter werden
      Geschäftsmodelle entwerfen
      Strategisch führen
      Kreativ zusammenarbeiten
      Flexibel sein
      Kreativität fördern
      Energiewirtschaft Herausforderungen
      Klimawandel verstehen
      Anpassungsfähigkeit steigern
      Nachhaltig innovieren
      Innovation verstehen
      Strategie an Klimawandel anpassen
      Neue Ideen vorantreiben
      Neugierig sein
      Build Digital Business Models
      Divergent denken
      Lerngewohnheit entwickeln
      Annahmen hinterfragen
      Open Innovation anwenden
      Herausforderungen überwinden
      Leverage AI for Business Strategy
      Ambidextrie nutzen
      Innovative Produkte entwickeln
      Ideen entwickeln
      Intrapreneurship betreiben
      Innovationskultur fördern
      Kreativ sein
      Klimarisiken managen
      Strategisch innovieren
      Unsicherheit überwinden
      Durch Change führen
      Business Continuity sicherstellen
      Innovation
      Szenarioplanung anwenden