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The New Rules of Influence

How to Authentically Build Trust, Drive Change, and Make an Impact

Lida Citroën

Berrett-Koehler, 2024

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Modern leaders need to be trustworthy change agents who make a positive impact on those they lead. You may think that’s Leadership 101, but in today’s world of change and uncertainty, leaders face new challenges and need fresh leadership guidelines. To respond to that need, personal branding expert Lida Citroën provides an empowering framework that will enable even the most perplexed leaders to become more effective and generate lasting influence.

Summary

Follow newer, better rules of engagement.

In business and elsewhere, the conventional rules and approaches that worked in the past won’t work today or in the future. Businesspeople, particularly leaders, need new rules of engagement – new standards for exercising authority and influence while also sharing their “humanity and vulnerability.”

Influencing others is a required skill for exercising inspirational leadership. To build this skill, embrace the new rules of leadership. Set out to earn your employees’ loyalty, drive peak performance, move resolutely into the future, and discover your best self.

Be courageous and bold.

Courage is not a quality that magically appears without a summons and takes over to inspire you and supercharge your life. You must seek and develop your courage and be ready to wear it like impenetrable armor.

Striving to be brave begins with taking bold and sometimes even scary risks. When your inner voice tells you to hold back, find a way to leap forward. Say what you believe and live your beliefs. As a person of courage, you...

About the Author

Lida Citroën, a personal branding and reputation management consultant, also wrote Control the Narrative: The Executive’s Guide to Building, Pivoting, and Repairing Your Reputation.

The New Rules of Influence

How to Authentically Build Trust, Drive Change, and Make an Impact

Read, Listen, or Discuss

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Summary

Follow newer, better rules of engagement.

Be courageous and bold.

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