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The Power of Going All-In

Secrets for Success in Business, Leadership, and Life

Brandon Bornancin

Wiley, 2024

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In his fifth book, Brandon Bornancin, CEO and founder of the Seamless.AI sales data platform, offers an action-oriented manual for both aspiring and established leaders. He features a whopping 365 leadership strategies, one for every day of the year. Bornancin maintains that readers can use his book to become 1% better leaders each day. A good number of his “secrets” prove to be well-known or obvious – except perhaps to business beginners – but Bornancin offers a comprehensive rundown of concepts and actions leaders should know and understand.

Summary

Go all in to achieve true leadership success.

Leadership success demands an all-in effort, 110% all the time. This principle applies in every field. Leaders who don’t make an all-out effort are courting failure.

“All-in” leaders don’t accept ordinary results. For any failure in your life, ask yourself if you “could’ve done, learned, applied, or tried” even one thing that might have turned that disappointment into a success? If you want to make a heroic effort, begin by developing:

“Massive goals” – The more ambitious your objectives are, the better.
“Positivity” – This attitude gives you irreplaceable momentum to help your team keep moving ahead.
“Coachability” – Leaders must stay ready to learn and remain sufficiently humble to be teachable.
“Strong work ethic” – All-in leaders are the first ones in the office each morning and the last ones to leave each evening. They believe that “hustle beats talent when talent doesn’t hustle.”
“Whatever it takes” – Within ethical boundaries, do what you need to do to win.

About the Author

Brandon Bornancin is the CEO and founder of Seamless.AI, a sales-leads software firm. He is also the author of four other bestsellers: Tech Sales, Confidential Sales Secrets, Whatever It Takes, and Seven-Figure Social Selling. His books have sold more than 100,000 copies worldwide and have been translated into dozens of languages.

The Power of Going All-In

Secrets for Success in Business, Leadership, and Life

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Go all in to achieve true leadership success.

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