ACRIP

Jean-Noël Kapferer

8 Book

Kapferer on Luxury
How Luxury Brands Can Grow Yet Remain Rare
Jean-Noël Kapferer
Kogan Page, 2015
8 Book

The New Strategic Brand Management
Creating And Sustaining Brand Equity Long Term
Jean-Noël Kapferer
Kogan Page, 2004