ACRIP

John Gerzema

7 Book

The Athena Doctrine
How Women (and the Men Who Think Like Them) Will Rule the Future
John Gerzema and Michael D’Antonio
Jossey-Bass, 2013
8 Book

The Brand Bubble
The Looming Crisis in Brand Value and How to Avoid It
John Gerzema and Ed Lebar
Jossey-Bass, 2008