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Martin Reeves

9 Article

Strategy Lessons from Taylor Swift

Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.
Charikleia Kaffe et al.
Boston Consulting Group, 2023
9 Article
Daniel Acosta et al.
Boston Consulting Group, 2021
9 Article
Rich Lesser and Martin Reeves
Boston Consulting Group, 2020
9 Article
Martin Reeves et al.
MIT Sloan Management Review, 2020
8 Article

Corporate Sustainability at a Crossroads

Progress Toward Our Common Future in Uncertain Times
David Kiron et al.
MIT Sloan Management Review, 2017
8 Article

The Truth About Corporate Transformation

Empirical analysis reveals that conventional wisdom about big, risky change initiatives is often wrong.
Martin Reeves et al.
MIT Sloan Management Review, 2018
8 Article

The New Logic of Competition

Winning the ’20s
Ryoji Kimura et al.
Boston Consulting Group, 2019
8 Article
David Young et al.
Boston Consulting Group, 2019
9 Article

The Science of Change

Winning the ’20s
Lars Faeste et al.
Boston Consulting Group, 2019
7 Article
Rich Lesser et al.
Boston Consulting Group, 2018
7 Article

Advantage in Adversity

Winning the Next Downturn
Martin Reeves et al.
Boston Consulting Group, 2019