University of Minnesota - (CEMBA) UMN Executive Leadership Insights

Du Boqi

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What’s the Secret to the Explosion of the Miniso “10-Yuan Store”?
Article

Du Boqi

What’s the Secret to the Explosion of the Miniso “10-Yuan Store”?

1,800 Stores in 3 Years; Every Product a Bestseller and About to Hit 10 Billion Yuan in Revenue