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Martin Mocker

8 Book

Designed for Digital

How to Architect Your Business for Sustained Success
Jeanne W. Ross et al.
MIT Press, 2019
9 Article

Migration to Innovation

Developing a Technology Plan to Execute Strategic Priorities
Frank Della Rosa et al.
MIT Sloan Management Review, 2019
8 Article

Creating Digital Offerings Customers Will Buy

Find the sweet spot between what technologies can deliver and what your customers need.
Jeanne W. Ross et al.
MIT Sloan Management Review, 2019