ACRIP

Mitch Colgan

7 Article

Making Agile Work in Marketing
Shelby Senzer et al.
Boston Consulting Group, 2023
9 Article

Agile Marketing for a Digital World
Shelby Senzer et al.
Boston Consulting Group, 2022
6 Article

Three Personalization Imperatives During the Crisis
Mark Abraham et al.
Boston Consulting Group, 2020