Advertising in China

To sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.

Summaries

Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

Sharon Schweitzer and Liz Alexander

Wiley, 2015

7
Culture, Communism, and China’s Modern Consumer

Tom Doctoroff

St. Martin’s Press, 2012

7
Lessons from the Front Lines of Marketing to China's Youth

Mary Bergstrom

Palgrave Macmillan, 2012

8
Harnessing the Power of the World's Fastest-Growing Economy

Edward Tse

Basic Books, 2010

8
Advertising, Media, and Commercial Culture

Jing Wang

Harvard UP, 2008

8

Kara Chan and James U. McNeal

The Chinese UP, 2006

7

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