In:
All channels
Book
Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
Sharon Schweitzer and Liz Alexander
Wiley, 2015
Book
Culture, Communism, and China’s Modern Consumer
Tom Doctoroff
St. Martin’s Press, 2012
Book
Lessons from the Front Lines of Marketing to China's Youth
Mary Bergstrom
Palgrave Macmillan, 2012
Book
Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse
Basic Books, 2010
Kara Chan and James U. McNeal
The Chinese UP, 2006