In: Management, Marketing

Advertising in China

To sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.

Summaries

7 Book

Access to Asia

Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
Sharon Schweitzer and Liz Alexander
Wiley, 2015
8 Book

All Eyes East

Lessons from the Front Lines of Marketing to China's Youth
Mary Bergstrom
Palgrave Macmillan, 2012
7 Book

What Chinese Want

Culture, Communism, and China’s Modern Consumer
Tom Doctoroff
St. Martin’s Press, 2012
8 Book

The China Strategy

Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse
Basic Books, 2010
8 Book

Brand New China

Advertising, Media, and Commercial Culture
Jing Wang
Harvard UP, 2008
7 Book
Kara Chan and James U. McNeal
The Chinese UP, 2006

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