Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
In: All channels 

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Advertising in China

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Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Ogilvy on Advertising in the Digital Age
Book

Miles Young

Bloomsbury USA, 2018

8
Why We Buy
Book
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Permission Marketing
Book
Turning Strangers Into Friends and Friends Into Customers

Seth Godin

Simon & Schuster, 1999

7
Targeted Advertising Is Ruining the Internet and Breaking the World
Article

Nathalie Maréchal

Motherboard, 2018

7
Shapeholders
Book
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Television Is the New Television
Book
The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

Portfolio, 2015

8
Seducing Strangers
Book
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman

Workman Publishing, 2015

8
We Made These 10 Social Media Mistakes So You Don’t Have To
Article

Alfred Lua

Buffer, 2017

7
We Analyzed 100 Million Headlines. Here's What We Learned (New Research)
Article

Steve Rayson

Buzzsumo, 2017

8