Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
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Advertising in China

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The Battle for Digital Privacy is Reshaping the Internet
Article
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.

Brian X. Chen

The New York Times, 2021

9
The Importance of Being Brave in Marketing
Video

Andrea Brimmer

Talks at Google, 2018

9
Super Strategist
Book
The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Storynomics
Book
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8
Ogilvy on Advertising in the Digital Age
Book

Miles Young

Bloomsbury USA, 2018

8
Permission Marketing
Book
Turning Strangers Into Friends and Friends Into Customers

Seth Godin

Simon & Schuster, 1999

7
Targeted Advertising Is Ruining the Internet and Breaking the World
Article

Nathalie Maréchal

Motherboard, 2018

7
Shapeholders
Book
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Television Is the New Television
Book
The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

Portfolio, 2015

8