Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
In: All channels 

Related Channels

Advertising in China

Summaries

Relevant Latest Popular

Audio

Sources

Qualities

Languages

Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Why We Buy
Book
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Targeted Advertising Is Ruining the Internet and Breaking the World
Article

Nathalie Maréchal

Motherboard, 2018

7
Permission Marketing
Book
Turning Strangers Into Friends and Friends Into Customers

Seth Godin

Simon & Schuster, 1999

7
Shapeholders
Book
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Television Is the New Television
Book
The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

Portfolio, 2015

8
We Made These 10 Social Media Mistakes So You Don’t Have To
Article

Alfred Lua

Buffer, 2017

7
Seducing Strangers
Book
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman

Workman Publishing, 2015

8
We Analyzed 100 Million Headlines. Here's What We Learned (New Research)
Article

Steve Rayson

Buzzsumo, 2017

8
The Physics of Brand
Book
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8