Advertising
Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
In:
Marketing
Advertising and the Social Roots of the Consumer Culture
Stuart Ewen
Basic Books, 2001
Sree Sreenivasan
The New York Times, 2017
Alfred Lua
Buffer, 2017
Steve Rayson
Buzzsumo, 2017
Book
Understand the Forces Behind Brands That Matter
Aaron Keller et al.
HOW Books, 2016
The Unexpected Triumph of Old Media in the Digital Age
Michael Wolff
Portfolio, 2015
Book
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
Workman Publishing, 2015
Book
Turning Strangers Into Friends and Friends Into Customers
Seth Godin
Simon & Schuster, 1999
