Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.


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Summaries

As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.

Brian X. Chen

The New York Times, 2021

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Andrea Brimmer

Talks at Google, 2018

9
The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8

Miles Young

Bloomsbury USA, 2018

8
Turning Strangers Into Friends and Friends Into Customers

Seth Godin

Simon & Schuster, 1999

7
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

Portfolio, 2015

8