In: Marketing

Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

Summaries

9 Book

Captains of Consciousness

Advertising and the Social Roots of the Consumer Culture
Stuart Ewen
Basic Books, 2001
7 Book

Permission Marketing

Turning Strangers Into Friends and Friends Into Customers
Seth Godin
Simon & Schuster, 1999
7 Podcast
Josh Fonger
Work The System Podcast, 2021
9 Article

The Battle for Digital Privacy is Reshaping the Internet

As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
Brian X. Chen
The New York Times, 2021
9 Video
Andrea Brimmer
Talks at Google, 2018
9 Book

Super Strategist

The Art and Science of Modern Account Planning
Lesley Bielby and Douglas Atkin
Figure 1 Publishing, 2021
8 Book

Storynomics

Story-Driven Marketing in the Post-Advertising World
Robert Mckee and Tom Gerace
Twelve, 2018
8 Book
Miles Young
Bloomsbury USA, 2018
8 Book

Television Is the New Television

The Unexpected Triumph of Old Media in the Digital Age
Michael Wolff
Portfolio, 2015
8 Book

Seducing Strangers

How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
Workman Publishing, 2015
7 Article
Nathalie Maréchal
Motherboard, 2018
8 Book

Buyer Personas

How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
Wiley, 2015