Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

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Summaries

Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

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Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

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The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

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Turning Strangers Into Friends and Friends Into Customers

Seth Godin

Simon & Schuster, 1999

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The Unexpected Triumph of Old Media in the Digital Age

Michael Wolff

Portfolio, 2015

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Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

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How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman

Workman Publishing, 2015

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