Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

Related Channels

Summaries

Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
Why Things Catch On

Jonah Berger

Simon & Schuster, 2013

7
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
An Hour a Day

Dave Evans

Sybex, 2008

9
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman

Workman Publishing, 2015

8
The Alternative Guide to Competitive Strategy, Marketing, and Branding

Dan Herman

Paramount, 2008

7
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8