Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.


Related Channels


Summaries

The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8
An Hour a Day

Dave Evans

Sybex, 2008

9
Why Things Catch On

Jonah Berger

Simon & Schuster, 2013

7

Miles Young

Bloomsbury USA, 2018

8
The Set It & Forget It Approach for Quickly Growing Your Business

Mark Satterfield

BenBella, 2014

7
A Global Search for What Makes Things Funny

Peter McGraw and Joel Warner

Simon & Schuster, 2014

7
7 Habits of Iconic Brands

Michael Beverland

Palgrave Macmillan, 2009

8
How Video Games Are Transforming the Future of Business

David Edery and Ethan Mollick

FT Press, 2008

8