Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.


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Summaries

What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7

Miles Young

Bloomsbury USA, 2018

8
An Hour a Day

Dave Evans

Sybex, 2008

9
A Global Search for What Makes Things Funny

Peter McGraw and Joel Warner

Simon & Schuster, 2014

7
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8
How to Create, Implement and Integrate Campaigns That Really Work

Roddy Mullin and Julian Cummins

Kogan Page, 2008

8
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8