Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
In: Marketing

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Summaries

Smarter Digital Marketing for Businesses Big and Small

Nick Westergaard

AMACOM, 2016

7
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
An Hour a Day

Dave Evans

Sybex, 2008

9
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8
How to Win Customers in a Digital Age

Grant Leboff

Kogan Page, 2014

8

Samuel Scott

TechCrunch, 2016

8
How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)

Josh Weltman

Workman Publishing, 2015

8
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8