In: Marketing

Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

Summaries

8 Book

Buyer Personas
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
Wiley, 2015
8 Book

Write to Sell
The Ultimate Guide to Great Copywriting
Andy Maslen
Marshall Cavendish, 2009
7 Book

How Brands Grow
What Marketers Don't Know
Byron Sharp
Oxford UP, 2010
8 Book

The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
Wiley, 2006
9 Book

Social Media Marketing
An Hour a Day
Dave Evans
Sybex, 2008
7 Book

Contagious
Why Things Catch On
Jonah Berger
Simon & Schuster, 2013
8 Book

Ogilvy on Advertising in the Digital Age
Miles Young
Bloomsbury USA, 2018
7 Book

The Humor Code
A Global Search for What Makes Things Funny
Peter McGraw and Joel Warner
Simon & Schuster, 2014
5 Book

Managing Brand Equity
Capitalizing on the Value of a Brand Name
David A. Aaker
Free Press, 1991
7 Podcast

Business Advertising
Josh Fonger
Work The System Podcast, 2021
9 Book

Get to the Top on Google
Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There
David Viney
Nicholas Brealey Publishing, 2008
9 Book

Trillion-Dollar Moms
Marketing to a New Generation of Mothers
Bonnie W. Ulman and Maria T. Bailey
Kaplan Publishing, 2005