Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

Related Channels

Summaries

Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
An Hour a Day

Dave Evans

Sybex, 2008

9
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Smarter Digital Marketing for Businesses Big and Small

Nick Westergaard

AMACOM, 2016

7
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8
How to Win Customers in a Digital Age

Grant Leboff

Kogan Page, 2014

8
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8
A Global Search for What Makes Things Funny

Peter McGraw and Joel Warner

Simon & Schuster, 2014

7