In: Marketing
Advertising
Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.
Summaries
Buyer Personas
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Wiley, 2015
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Wiley, 2006
Get to the Top on Google
Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There
Nicholas Brealey Publishing, 2008