Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.


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Summaries

What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Adele Revella

Wiley, 2015

8

Miles Young

Bloomsbury USA, 2018

8
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
A Global Search for What Makes Things Funny

Peter McGraw and Joel Warner

Simon & Schuster, 2014

7
An Hour a Day

Dave Evans

Sybex, 2008

9
Why Things Catch On

Jonah Berger

Simon & Schuster, 2013

7
The Ultimate Guide to Great Copywriting

Andy Maslen

Marshall Cavendish, 2009

8
How to Create, Implement and Integrate Campaigns That Really Work

Roddy Mullin and Julian Cummins

Kogan Page, 2008

8

Samuel Scott

TechCrunch, 2016

8