In: Technology
Big Data
Never before have we collected data the way we do today. In this so-called
Information Age, everything is tracked and digitized. Traditional IT systems
can’t process the massive data sets we’re producing, so engineers are
developing new systems for that purpose. But even if we manage to acquire,
store and process this never-ending stream of incoming data, one question
remains: How will that information be used?
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Summaries
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From Mad-Man to Math-Man Marketing
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Inside the little known tool that gives JPMorgan Chase the power to collect data about everything its employees do at work
From tracking time spent on Zoom and phone calls to seating arrangements and office attendance, JPMorgan's vast data collection apparatus is fanning the flames of suspicion and 'paranoia' at America's biggest bank
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Confident Data Skills
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Kogan Page, 2018
Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
Entrepreneur, 2020
The Art of Invisibility
The World's Most Famous Hacker Teaches You How to Be Safe in the Age of Big Brother and Big Data
Little, Brown US, 2017
Winning with a Data-Driven Strategy
Making decisions based on hard evidence requires a major shift in culture, technology, and mind-set.
Strategy+business, 2019
