Brand Success Stories

If you absolutely want your brand to be as well-known as Starbucks, drink up.

Summaries

How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

David Butler and Linda Tischler

Simon & Schuster, 2015

8
The End of the World As We Know It

Ken Auletta

Penguin Group (USA), 2010

8
5 Principles for Turning Ordinary Into Extraordinary

Joseph A. Michelli

McGraw-Hill, 2006

6
The Making of a Company

David A. Price

Vintage Books, 2009

8
Biography of a Bottle

Carl Hamilton

Thomson Texere, 2000

8
How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition

Madan Birla

Wiley, 2005

7
Truth and Power at the Coca-Cola Company

Constance L. Hays

Random House, 2004

7
Harnessing the Management Secrets of Disney in Your Company

Bill Capodagli and Lynn Jackson

McGraw-Hill, 2006

7

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