Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?


Summaries

In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout and Al Ries

McGraw-Hill, 2001

9
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
A Field Guide to Modern Marketing

Harry Beckwith

Warner Books, 1997

9