Clarify Your Message so Customers Will Listen
Donald Miller
HarperCollins Leadership, 2017
How to Be Seen and Heard in the Overcrowded Marketplace
Jack Trout and Al Ries
McGraw-Hill, 2001
Book
Profiting from the Profound Demographic Shifts Ahead
Kenneth W. Gronbach and M. J. Moye
AMACOM, 2017
How to Make Your Brand Impossible to Resist
Sally Hogshead
HarperBusiness, 2016
Book
Building a Long-Term Brand to Stand Out in a Short-Term World
Mark Miller and Lucas Conley
McGraw-Hill, 2018