
In: Marketing
Branding
Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
Summaries
Marketing Made Simple
A Step-by-Step StoryBrand Guide for Any Business
HarperCollins Leadership, 2021
Spot the difference: the invincible business of counterfeit goods
Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?
The Guardian, 2022
How the Evolution of Video Content Will Influence Brand Visibility in 2021
In 2021, brands must evolve to produce relevant video content or risk losing followers.
Entrepreneur, 2021
Livestreaming Is on the Rise. Here’s What It Means for the Future of E-Commerce
The pandemic has boosted the adoption of livestreaming among brands and retailers looking to engage more directly with customers. But the addition of shopping features is now transforming livestreaming into a growth engine for e-commerce.
CB Insights, 2021