Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?


Summaries

A Step-by-Step StoryBrand Guide for Any Business

Donald Miller and Dr. Peterson

HarperCollins Leadership, 2021

7
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9

Karen Tiber Leland

Talks at Google, 2018

8
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
The pandemic has boosted the adoption of livestreaming among brands and retailers looking to engage more directly with customers. But the addition of shopping features is now transforming livestreaming into a growth engine for e-commerce.

CB Insights

CB Insights, 2021

9
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9