Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: Marketing

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Summaries

Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

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Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

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Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

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Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

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A Comprehensive Guide

David N. Barnett

Kogan Page, 2016

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How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

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How to Fix Our Crippled America

Donald J. Trump

Threshold Editions, 2016

R 8
Grow Your Business by Focusing on Others

Bruce Turkel

Da Capo Press, 2016

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The Art of Making and Marketing Work That Lasts

Ryan Holiday

Portfolio, 2017

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Our Story & Some Things We’ve Learned

Dan Germain

Michael Joseph, 2009

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