In: Marketing

Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

Summaries

8 Book

International Brand Strategy

A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
7 Book

Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
Donald Miller and Dr. Peterson
HarperCollins Leadership, 2021
9 Article

Spot the difference: the invincible business of counterfeit goods

Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?
Alice Sherwood
The Guardian, 2022
7 Podcast
Josh Fonger
Work The System Podcast, 2021
8 Book

Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience
Nathalie Nahai
Kogan Page, 2021
8 Book

Brand Elevation

Lessons in Ueber-Branding
Wolfgang Schaefer and JP Kuehlwein
Kogan Page, 2020
9 Book

The End of Marketing

Humanizing Your Brand in the Age of Social Media
Carlos Gil
Kogan Page, 2021
8 Video
Karen Tiber Leland
Talks at Google, 2018
10 Article

How the Evolution of Video Content Will Influence Brand Visibility in 2021

In 2021, brands must evolve to produce relevant video content or risk losing followers.
Chidike Samuelson
Entrepreneur, 2021
9 Article

Livestreaming Is on the Rise. Here’s What It Means for the Future of E-Commerce

The pandemic has boosted the adoption of livestreaming among brands and retailers looking to engage more directly with customers. But the addition of shopping features is now transforming livestreaming into a growth engine for e-commerce.
CB Insights
CB Insights, 2021