Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: All channels 

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Brand Success Stories

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Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Fascinate, Revised and Updated
Book
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
Upside
Book
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Rocket
Book
Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

8
Legacy in the Making
Book
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8
Positioning: The Battle For Your Mind
Book
How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout and Al Ries

McGraw-Hill, 2001

9
Why We Buy
Book
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Brand Protection in the Online World
Book
A Comprehensive Guide

David N. Barnett

Kogan Page, 2016

7
Selling the Invisible
Book
A Field Guide to Modern Marketing

Harry Beckwith

Warner Books, 1997

9