Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?


Summaries

How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

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In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

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Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

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Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

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Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

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How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

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A Comprehensive Guide

David N. Barnett

Kogan Page, 2016

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Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

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How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

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Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

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