Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: All channels 

Summaries

Relevant Latest Popular

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Building Brand Communities
Book
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Good Is the New Cool
Book
Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8
Digital Luxury
Book
Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Fascinate, Revised and Updated
Book
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
Brand Protection in the Online World
Book
A Comprehensive Guide

David N. Barnett

Kogan Page, 2016

7
Legacy in the Making
Book
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8
The Activation Imperative
Book
How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

8
Upside
Book
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8