Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: All channels 

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Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Fascinate, Revised and Updated
Book
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
Brand Protection in the Online World
Book
A Comprehensive Guide

David N. Barnett

Kogan Page, 2016

7
Legacy in the Making
Book
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8
The Activation Imperative
Book
How to Build Brands and Business by Inspiring Action

William Rosen and Laurence Minsky

Rowman & Littlefield Publishing Group, Inc., 2018

8
Upside
Book
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
All About Them
Book
Grow Your Business by Focusing on Others

Bruce Turkel

Da Capo Press, 2016

8
Perennial Seller
Book
The Art of Making and Marketing Work That Lasts

Ryan Holiday

Portfolio, 2017

8
Innocent
Book
Our Story & Some Things We’ve Learned

Dan Germain

Michael Joseph, 2009

8
What I Learned from Developing Branding for Airbnb, Dropbox and Thumbtack
Article

First Round Review

First Round Review, 2016

8