Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?


Summaries

How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

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Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

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How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout and Al Ries

McGraw-Hill, 2001

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The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

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Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

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Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

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Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

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How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

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A Field Guide to Modern Marketing

Harry Beckwith

Warner Books, 1997

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Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8