Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?


Summaries

A Step-by-Step StoryBrand Guide for Any Business

Donald Miller and Dr. Peterson

HarperCollins Leadership, 2021

7
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9

Karen Tiber Leland

Talks at Google, 2018

8
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8