Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: All channels 

Summaries

Relevant Latest Popular

Audio

Sources

Qualities

Languages

Marketing Made Simple
Book
A Step-by-Step StoryBrand Guide for Any Business

Donald Miller and Dr. Peterson

HarperCollins Leadership, 2021

7
The End of Marketing
Book
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
The Brand Mapping Strategy
Video

Karen Tiber Leland

Talks at Google, 2018

8
Building Brand Communities
Book
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Upside
Book
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
Digital Luxury
Book
Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications, 2019

8
Fascinate, Revised and Updated
Book
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Legacy in the Making
Book
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8