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Rowman & Littlefield Publishing Group, Inc., 2020
How to Spot Moral Meltdowns in Companies…Before It’s Too Late
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As businesses work to delight consumers, they must also protect the public trust.
Max Wessel and Nicole Helmer
MIT Sloan Management Review, 2020
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Everyday Values We Learned As Children (But May Have Forgotten)
Jon M. Huntsman
Wharton School Publishing, 2005
How to Rebuild Brand Authenticity in a Distrusting World
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