
Business Reputation
In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.
Related Channels
How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
David C. Thompson and Michael Fertik
Crown, 2015
The Volkswagen Emission Scandal as a Case Study
Rüdiger Bachmann et al.
CESifo Group Munich, 2017
Article
The Wells Fargo Reputational Crisis and Its Aftermath
L. A. Winokur
GARP, 2017
Have Them Destroyed First
Dune Lawrence
Bloomberg, 2016
Book
Why Today’s Consumers Demand More and How Leaders Can Deliver
Dave Kerpen
McGraw-Hill, 2013
Video
Brian Solis
Lift Events Sàrl, 2011
Book
Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan and Julien Smith
Wiley, 2009
Book
Why Who You Know Is Worth More Than What You Have
Joshua Klein
Palgrave Macmillan, 2013
Book
How to Protect and Restore Your Reputation on the Untamed Social Frontier
Michael Fertik and David Thompson
AMACOM, 2010
Book
The Rise of the Conscious Corporation
Andrew Benett et al.
Palgrave Macmillan, 2010