Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.

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Summaries

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Michael Fertik and David C. Thompson

Crown, 2015

8
The Volkswagen Emission Scandal as a Case Study

Rüdiger Bachmann et al.

CESifo Group Munich, 2017

8

Joe Gebbia

TED, 2016

7

Brian Solis

Lift Events Sàrl, 2011

8
Why Today’s Consumers Demand More and How Leaders Can Deliver

Dave Kerpen

McGraw-Hill, 2013

7

Monica Lewinsky

TED, 2015

8
Why Who You Know Is Worth More Than What You Have

Joshua Klein

Palgrave Macmillan, 2013

6
Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Wiley, 2009

7

Rachel Botsman

TED, 2012

8