Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.


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Summaries

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

Michael Fertik et al.

Crown, 2015

8
The Volkswagen Emission Scandal as a Case Study

Rüdiger Bachmann et al.

CESifo Group Munich, 2017

8
Why Today’s Consumers Demand More and How Leaders Can Deliver

Dave Kerpen

McGraw-Hill, 2013

7

Brian Solis

Lift Events Sàrl, 2011

8
Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan et al.

Wiley, 2009

7
Why Who You Know Is Worth More Than What You Have

Joshua Klein

Palgrave Macmillan, 2013

6
The Rise of the Conscious Corporation

Andrew Benett et al.

Palgrave Macmillan, 2010

6
How to Protect and Restore Your Reputation on the Untamed Social Frontier

Michael Fertik et al.

AMACOM, 2010

8
Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen

Kogan Page, 2008

8
Survival, Reputation, and Success

R. Edward Freeman et al.

Yale UP, 2007

7