ACRIP
In: Corporate Communication

Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.

Related Channels

Crisis Management

Summaries

8 Book

Character Assassination and Reputation Management
Theory and Applications
Eric Shiraev et al.
Routledge, 2021
8 Article

Six steps to guiding corporate reputation while responding to the crisis in Ukraine
Denise Dahlhoff
The Conference Board, 2022
8 Article

Cutting Ties with Russia
A Guide to Decision-Making Now and in the Future
Paul Washington and Merel Spierings
The Conference Board, 2022
8 Article

The Dirty Work of Cleaning Online Reputations
For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse:
Paul Gallant
Medium, 2022
9 Book

You – According to Them
Uncovering the blind spots that impact your reputation and your career
Sara Canaday
Sara Canaday, 2012
8 Report

Firms and Collective Reputation
The Volkswagen Emission Scandal as a Case Study
Rüdiger Bachmann et al.
CESifo Group Munich, 2017
8 Article

Breakdown and Repair
The Wells Fargo Reputational Crisis and Its Aftermath
L. A. Winokur
GARP, 2017
8 Article

How to Make Money Rebuilding Reputations
Have Them Destroyed First
Dune Lawrence
Bloomberg, 2016
8 Video

Social Currencies
Brian Solis
Lift Events Sàrl, 2011
6 Book

Reputation Economics
Why Who You Know Is Worth More Than What You Have
Joshua Klein
Palgrave Macmillan, 2013
7 Book

Likeable Business
Why Today’s Consumers Demand More and How Leaders Can Deliver
Dave Kerpen
McGraw-Hill, 2013
6 Book

Good for Business
The Rise of the Conscious Corporation
Andrew Benett et al.
Palgrave Macmillan, 2010