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In: Corporate Communication

Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.

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Summaries

6 Book

Good for Business

The Rise of the Conscious Corporation
Andrew Benett et al.
Palgrave Macmillan, 2010
7 Book

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation
Leslie Gaines-Ross
Wiley, 2008
9 Book

You – According to Them

Uncovering the blind spots that impact your reputation and your career
Sara Canaday
Sara Canaday, 2012
7 Book

Managing for Stakeholders

Survival, Reputation, and Success
R. Edward Freeman et al.
Yale UP, 2007
8 Book
Eric Shiraev et al.
Routledge, 2021
8 Book

Crisis Communication

Practical PR Strategies for Reputation Management and Company Survival
Peter F. Anthonissen
Kogan Page, 2008
7 Book

Managing Reputational Risk

Curbing Threats, Leveraging Opportunities
Jenny Rayner
Wiley, 2003
9 Book

Building Reputational Capital

Strategies for Integrity and Fair Play that Improve the Bottom Line
Kevin T. Jackson
Oxford UP, 2004
7 Book

New Strategies for Reputation Management

Gaining Control of Issues, Crises & Corporate Social Responsibility
Andrew Griffin
Kogan Page, 2008
8 Article

Cutting Ties with Russia

A Guide to Decision-Making Now and in the Future
Paul Washington and Merel Spierings
The Conference Board, 2022
8 Article

The Dirty Work of Cleaning Online Reputations

For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse:
Paul Gallant
Medium, 2022