In: Corporate Communication
Business Reputation
In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.
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Summaries
You – According to Them
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Building Reputational Capital
Strategies for Integrity and Fair Play that Improve the Bottom Line
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New Strategies for Reputation Management
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Kogan Page, 2008
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Cutting Ties with Russia
A Guide to Decision-Making Now and in the Future
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The Dirty Work of Cleaning Online Reputations
For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse:
Medium, 2022