In: Corporate Communication

Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.

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Summaries

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The Reputation Economy

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Firms and Collective Reputation

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Breakdown and Repair

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L. A. Winokur
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How to Make Money Rebuilding Reputations

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Dune Lawrence
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Likeable Business

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Dave Kerpen
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Brian Solis
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Trust Agents

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Chris Brogan and Julien Smith
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