Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.


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Summaries

Uncovering the blind spots that impact your reputation and your career

Sara Canaday

Sara Canaday, 2012

9
Survival, Reputation, and Success

R. Edward Freeman et al.

Yale UP, 2007

7
Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen

Kogan Page, 2008

8
12 Steps to Safeguarding and Recovering Reputation

Leslie Gaines-Ross

Wiley, 2008

7
Digital Defense Strategies to Protect Your Company's Reputation and Market Share

Mary Pat McCarthy and Stuart Campbell

McGraw-Hill, 2001

8

Brian Solis

Lift Events Sàrl, 2011

8
The Rise of the Conscious Corporation

Andrew Benett et al.

Palgrave Macmillan, 2010

6
Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Wiley, 2009

7
Curbing Threats, Leveraging Opportunities

Jenny Rayner

Wiley, 2003

7
Gaining Control of Issues, Crises & Corporate Social Responsibility

Andrew Griffin

Kogan Page, 2008

7