Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.


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Summaries

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

David C. Thompson and Michael Fertik

Crown, 2015

8

Joe Gebbia

TED, 2016

7
Why Today’s Consumers Demand More and How Leaders Can Deliver

Dave Kerpen

McGraw-Hill, 2013

7

Brian Solis

Lift Events Sàrl, 2011

8

Monica Lewinsky

TED, 2015

8
Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan and Julien Smith

Wiley, 2009

7
Why Who You Know Is Worth More Than What You Have

Joshua Klein

Palgrave Macmillan, 2013

6

Rachel Botsman

TED, 2012

8
The Rise of the Conscious Corporation

Andrew Benett et al.

Palgrave Macmillan, 2010

6