Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.


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Summaries

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

Marcia Layton Turner

HarperCollins Leadership, 2020

8
A Story of Family, Fine Bourbon, and the Things That Last

Wright Thompson

Penguin Press, 2020

9
How I Did Business My Way and Still Beat the Big Guys

Joe Coulombe and Patty Civalleri

HarperCollins Leadership, 2021

8
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Reeves Wiedeman

Little, Brown US, 2020

8

Reid Hoffman and Reed Hastings

Masters of Scale, 2017

9
A 215-year-old firm rooted firmly in the past finds tension adapting to the modern world.

Marion Halftermeyer

Bloomberg Business, 2021

8

James Fallows

The Atlantic, 2021

8
How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (The Business Storybook Series)

Bill Chastain

HarperCollins Leadership, 2020

8
The Talk, Fight, Win Way to Change the World

Bill Novelli

Johns Hopkins UP, 2021

8