Company Portraits

How does a company come into being, how does it grow, how does it succeed or fail? Turn here for in-depth answers from insiders. Each company biography is a business world in microcosm; each one is an object lesson.
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Book
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
Always Day One
Book
How the Tech Titans Plan to Stay on Top Forever

Alex Kantrowitz

Portfolio, 2020

R 9
Wild Ride
Book
Inside Uber’s Quest for World Domination

Adam Lashinsky

Portfolio, 2017

9
Built from Scratch
Book
How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

Bob Andelman et al.

Currency, 2001

R 9
Supermaker
Book
Crafting Business on Your Own Terms

Jaime Schmidt

Chronicle Books, 2020

R 8
From the Sea to the C-Suite
Book
Lessons Learned from the Bridge to the Corner Office

VADM Cutler Dawson USN (Ret) and Taylor Baldwin Kiland

Naval Institute, 2019

8
Facebook
Book
The Inside Story

Steven Levy

Blue Rider Press, 2020

R 8
Winning Now, Winning Later
Book
How Companies Can Succeed in the Short Term While Investing for the Long Term

David Cote

HarperCollins Leadership, 2020

8
Guts
Book
The Seven Laws of Business that Made Chrysler the World's Hottest Car Company

Robert A. Lutz

Wiley, 1998

10
When Genius Failed
Book
The Rise and Fall of Long-Term Capital Management

Roger Lowenstein

Random House, 2000

9