Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.

Summaries

How Our Obsessions are Changing How We Buy and Who We Are

Zoe Fraade-Blanar and Aaron M. Glazer

W.W. Norton, 2017

8
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep

Jonathan Cohn

Huffington Post, 2016

9
The New Science of Turning Good Intentions into Positive Results

Bob Nease

HarperBusiness, 2016

8

Michael Hobbes

Huffington Post Highline © 2015, 2015

8
So Many 'For 2016' Lists. So Little Time.

TrendWatching

TrendWatching, 2016

8
Secrets for Selling to the Subconscious Mind

A. K. Pradeep

Wiley, 2010

7
The Science Behind Why We Buy

Phil Barden

Wiley, 2013

7
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Crown, 2011

8
Turning Customer Information into Customer Intimacy

Bryan Pearson

Portfolio, 2012

7
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7