In: Marketing

Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.

Summaries

7 Article

Spot Prices Are Rising

As the pandemic began to bite in 2020, millions of Americans turned to the ultimate form of creature comfort: four-legged companions.
Isobel Hamilton and Pat Trousdale
Daily Upside, 2022
8 Article

A $300 billion opportunity: Serving the emerging Black American consumer

There’s a big market to be unearthed if companies meet the real needs of Black consumers.
Michael Chui et al.
McKinsey, 2021
9 Book

The New Chameleons

How to Connect with Consumers Who Defy Categorization
Michael R. Solomon
Kogan Page, 2021
8 Article
Derek Rodenhausen et al.
Boston Consulting Group, 2022
9 Article
Aparna Bharadwaj et al.
Boston Consulting Group, 2021
8 Video

Neuromarketing. The Future of Marketing

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Prince Ghuman and Matt Johnson
Talks at Google, 2021
9 Book

Why We Buy

The Science of Shopping
Paco Underhill
Simon & Schuster, 1999
9 Article

Demystifying Global Consumer Choice

What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Aparna Bharadwaj et al.
Boston Consulting Group, 2020
9 Book

The Longevity Economy

Unlocking the World's Fastest-Growing, Most Misunderstood Market
Joseph F. Coughlin
Public Affairs, 2017
9 Book

Invisible Influence

The Hidden Forces that Shape Behavior
Jonah Berger
Simon & Schuster, 2016