What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Aparna Bharadwaj et al.
Boston Consulting Group, 2020
Unlocking the World's Fastest-Growing, Most Misunderstood Market
Joseph F. Coughlin
Public Affairs, 2017
Book
How Our Obsessions are Changing How We Buy and Who We Are
Zoe Fraade-Blanar and Aaron M. Glazer
W.W. Norton, 2017
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep
Jonathan Cohn
Huffington Post, 2016
The New Science of Turning Good Intentions into Positive Results
Bob Nease
HarperBusiness, 2016
Article
Michael Hobbes
Huffington Post, 2015
Article
So Many 'For 2016' Lists. So Little Time.
TrendWatching
TrendWatching, 2016
Book
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
Crown, 2011