Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Prince Ghuman and Matt Johnson
Talks at Google, 2021
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Aparna Bharadwaj et al.
Boston Consulting Group, 2020
Unlocking the World's Fastest-Growing, Most Misunderstood Market
Joseph F. Coughlin
Public Affairs, 2017
Book
How Our Obsessions are Changing How We Buy and Who We Are
Zoe Fraade-Blanar and Aaron M. Glazer
W.W. Norton, 2017
They first think about what they lose, not what they gain. Here is how to get them to switch to your new solution.
Dave Rothschild
JTBD, 2015
The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
David R. Bell
Amazon Publishing, 2014
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep
Jonathan Cohn
Huffington Post, 2016
The New Science of Turning Good Intentions into Positive Results
Bob Nease
HarperBusiness, 2016
