Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.


Summaries

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Prince Ghuman and Matt Johnson

Talks at Google, 2021

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What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

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The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

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Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

Public Affairs, 2017

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How Our Obsessions are Changing How We Buy and Who We Are

Zoe Fraade-Blanar and Aaron M. Glazer

W.W. Norton, 2017

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The Hidden Forces that Shape Behavior

Jonah Berger

Simon & Schuster, 2016

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They first think about what they lose, not what they gain. Here is how to get them to switch to your new solution.

Dave Rothschild

JTBD, 2015

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The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

David R. Bell

Amazon Publishing, 2014

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Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep

Jonathan Cohn

Huffington Post, 2016

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The New Science of Turning Good Intentions into Positive Results

Bob Nease

HarperBusiness, 2016

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