Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.
In: All channels 

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Demystifying Global Consumer Choice
Article
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

9
Why We Buy
Book
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
The Longevity Economy
Book
Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

Public Affairs, 2017

9
Superfandom
Book
How Our Obsessions are Changing How We Buy and Who We Are

Zoe Fraade-Blanar and Aaron M. Glazer

W.W. Norton, 2017

8
Drugs You Don't Need for Disorders You Don't Have
Article
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep

Jonathan Cohn

Huffington Post, 2016

9
The Power of Fifty Bits
Book
The New Science of Turning Good Intentions into Positive Results

Bob Nease

HarperBusiness, 2016

8
The Myth of the Ethical Shopper
Article

Michael Hobbes

Huffington Post, 2015

8
5 Consumer Trends for 2016
Article
So Many 'For 2016' Lists. So Little Time.

TrendWatching

TrendWatching, 2016

8
Decoded
Book
The Science Behind Why We Buy

Phil Barden

Wiley, 2013

7
The Buying Brain
Book
Secrets for Selling to the Subconscious Mind

A. K. Pradeep

Wiley, 2010

7