Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.
In: Marketing

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Superfandom
Book
How Our Obsessions are Changing How We Buy and Who We Are

Zoe Fraade-Blanar and Aaron M. Glazer

W.W. Norton, 2017

8
The Power of Fifty Bits
Book
The New Science of Turning Good Intentions into Positive Results

Bob Nease

HarperBusiness, 2016

8
The Buying Brain
Book
Secrets for Selling to the Subconscious Mind

A. K. Pradeep

Wiley, 2010

7
Decoded
Book
The Science Behind Why We Buy

Phil Barden

Wiley, 2013

7
Brandwashed
Book
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Crown, 2011

8
The Loyalty Leap
Book
Turning Customer Information into Customer Intimacy

Bryan Pearson

Portfolio, 2012

7
How Brands Grow
Book
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
The 24-Hour Customer
Book
New Rules for Winning in a Time-Starved, Always-Connected Economy

Adrian C. Ott

HarperBusiness, 2010

8