Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.


Summaries

What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

9
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

Public Affairs, 2017

9
How Our Obsessions are Changing How We Buy and Who We Are

Zoe Fraade-Blanar and Aaron M. Glazer

W.W. Norton, 2017

8
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep

Jonathan Cohn

Huffington Post, 2016

9
The New Science of Turning Good Intentions into Positive Results

Bob Nease

HarperBusiness, 2016

8

Michael Hobbes

Huffington Post, 2015

8
So Many 'For 2016' Lists. So Little Time.

TrendWatching

TrendWatching, 2016

8
The Science Behind Why We Buy

Phil Barden

Wiley, 2013

7
Secrets for Selling to the Subconscious Mind

A. K. Pradeep

Wiley, 2010

7