In: Marketing
Consumer Behavior
If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.
Summaries
How People Think About Buying New Products
They first think about what they lose, not what they gain. Here is how to get them to switch to your new solution.
JTBD, 2015
Drunk Tank Pink
And Other Unexpected Forces that Shape How We Think, Feel, and Behave
Penguin Press, 2013
Consumer.ology
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Nicholas Brealey Publishing, 2010
Demystifying Global Consumer Choice
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Boston Consulting Group, 2020
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Currency, 2006
