Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.


Summaries

What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

9
Unlocking the World's Fastest-Growing, Most Misunderstood Market

Joseph F. Coughlin

Public Affairs, 2017

9
The Ripple Effects of Technology and Social Media

Mumu Seo

Man Tou Education, 2019

8
How Our Obsessions are Changing How We Buy and Who We Are

Zoe Fraade-Blanar and Aaron M. Glazer

W.W. Norton, 2017

8
China's "Consumption Upgrade" Might Not Mean What You Think It Means

Nan Qi Dao

iHeima, 2017

6

Suishou Technology

199it.com, 2017

8
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep

Jonathan Cohn

Huffington Post, 2016

9
The New Science of Turning Good Intentions into Positive Results

Bob Nease

HarperBusiness, 2016

8

Michael Hobbes

Huffington Post, 2015

8