In: Marketing
Consumer Behavior
If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.
Summaries
How People Think About Buying New Products
They first think about what they lose, not what they gain. Here is how to get them to switch to your new solution.
JTBD, 2015
Demystifying Global Consumer Choice
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Boston Consulting Group, 2020
Inspiring Green Consumer Choices
Leverage Neuroscience to Reshape Marketplace Behavior
Kogan Page, 2021
Neuromarketing. The Future of Marketing
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Talks at Google, 2021
Drugs You Don't Need for Disorders You Don't Have
Inside the Pharmaceutical Industry's Campaign to Put Us All to Sleep
Huffington Post, 2016