Unlocking the World's Fastest-Growing, Most Misunderstood Market
Joseph F. Coughlin
Public Affairs, 2017
Book
How Our Obsessions are Changing How We Buy and Who We Are
Zoe Fraade-Blanar and Aaron M. Glazer
W.W. Norton, 2017
The New Science of Turning Good Intentions into Positive Results
Bob Nease
HarperBusiness, 2016
Book
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
Crown, 2011
Book
Turning Customer Information into Customer Intimacy
Bryan Pearson
Portfolio, 2012
Book
New Rules for Winning in a Time-Starved, Always-Connected Economy
Adrian C. Ott
HarperBusiness, 2010
